DISCOVER NEW OPPORTUNITIES IN AFRICA'S BEAUTY, HOME & PERSONAL CARE INDUSTRY
Consumers across Africa have become more conscious about personal and home hygiene, leading to a significant increase in the demand for beauty, personal care and home care products.
They are also increasingly making more informed choices due to increased connectivity and rising concerns on sustainability.
Africa’s growing number of households, disposable income, youth population, urbanisation and increased purchasing power is expected to boost the demand for locally manufactured and imported beauty, personal and home care products into the future.
According to Statista, in 2024, the Home & Laundry Care market in Africa is projected to generate a revenue of US$17.4 billion in 2024, and will experience an annual growth rate (CAGR) of 4.98% to 2029, with laundry care taking the bulk of the market, worth US$9.28 billion in 2024.
Further, the Beauty & Personal Care market in Africa is projected to reach US$65.93 billion in 2024, and will experience a CAGR rate of 5.99% to 2028, with the Personal Care segment having a market value of US$31.23 billion in 2024.
Africa Home & Personal Care Expos (Africa HPC Expos, in brief) is the first International Trade Show and Conference for the Beauty, Home and Personal Care Manufacturing and Packaging Industry in Africa.
Join us at the Sarit Expo Centre in Nairobi, Kenya on July 2-4, 2025, as we bring together manufacturers, distributors, retailers as well as local, regional and global suppliers of new technologies to unravel the future of the formulation, manufacturing and packaging of beauty, home and personal care products in Africa and beyond.
WHAT'S ON SHOW AT THE EXPO?
Africa HPC Expo showcases a broad variety of new technologies and solutions to Africa’s beauty, home and personal care industries, including:
INGREDIENTS & CHEMICALS
PROCESSING, ENGINEERING & AUTOMATION TECHNOLOGIES
PACKAGING TECHNOLOGIES & MATERIALS
MOBILITY, LOGISTICS & SUPPLY CHAIN SOLUTIONS
RENEWABLE ENERGY, HVAC & UTILITIES
FINANCIAL, CONSULTANCY, TESTING & OTHER SERVICES
PRIVATE LABEL & CONTRACT MANUFACTURING
PACKAGED BEAUTY, HOME & PERSONAL CARE PRODUCTS
INDUSTRY SECTORS COVERED AT THE EXPO
Africa HPC Expo covers the A-Z of the beauty, home and personal care industries, including, but not exclusive, to the following sectors:
SKIN & FACE CARE PRODUCTS
Creams, body lotions, sunscreen, cleansers, exfoliators, toners, moisturisers, serums, masks, essences, shaving creams, razors and oils
MAKE-UP & COSMETICS
Blush, foundations, concealers, mascara, eyeliner, eye shadow, lip gloss, powders, lip liner, highlighter, lash extensions
LAUNDRY CARE PRODUCTS
Laundry powders, liquid detergents, laundry pods and tablets, soaps, surface cleaners, destainers, bleaching agents, fabric starch and softeners, disinfectants
HAIR CARE PRODUCTS
Shampoos, conditioners, hair oils, hairsprays, hair gels, hair pastes, hair dyes, masks, mouses, pomades, serums, scalp treatments
FRAGRANCE & PERFUMED PRODUCTS
Perfumes, body mists, deodorants, antiperspirants
BATH & BATHROOM CARE PRODUCTS
Toothpastes, dental rinse, dental floss, mouthwash; face cleansers, exfoliators, face masks, body washes, shower soaps, bath salts, bath oils, tissues, creams, scrubs, surface cleaners and disinfectants
BABY & FEMININE CARE PRODUCTS
Sanitary and hygiene pads, baby wellness and care products, women wellness and care products; adult wellness and care products
KITCHEN CARE PRODUCTS
Cleaners, disinfectants, scrubs, mists, surface cleaners etc.
KEY HIGHLIGHTS AT THE EVENT
EXPO HALL
Exhibition Hall showcasing the latest technologies and innovations from local, regional and global companies that are focused on the beauty, home aand personal care industry in Africa
CONFERENCE
High-level conference addressed by leaders from the private sector, Government ministries and agencies, non-profit organisations and academic and research institutions
BUSINESS NETWORKING
The Expo provides the perfect opportunity to meet with industry colleagues, Government agency regulators, suppliers of new technologies and other stakeholders from Africa and globally.
ORGANISED BY
Africa Home & Personal Care Expo is the No.1 International Trade Show and Conference for the Beauty, Home & Personal Care Industry in Africa
CONTACT US
info(at)fwafrica.net
(254) 725-34 39 32
Office: Ruaraka Housing Estate, next to USIU, Off Thika Road, Nairobi, Kenya
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