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DISCOVER NEW OPPORTUNITIES IN AFRICA'S BEAUTY, HOME & PERSONAL CARE INDUSTRY

Consumers across Africa have become more conscious about personal and home hygiene, leading to a significant increase in the demand for beauty, personal care and home care products.

They are also increasingly making more informed choices due to increased connectivity and rising concerns on sustainability.

Africa’s growing number of households, disposable income, youth population, urbanisation and increased purchasing power is expected to boost the demand for locally manufactured and imported beauty, personal and home care products into the future.

According to Statista, in 2024, the Home & Laundry Care market in Africa is projected to generate a revenue of US$17.4 billion in 2024, and will experience an annual growth rate (CAGR) of 4.98% to 2029, with laundry care taking the bulk of the market, worth US$9.28 billion in 2024.

Further, the Beauty & Personal Care market in Africa is projected to reach US$65.93 billion in 2024, and will experience a CAGR rate of 5.99% to 2028, with the Personal Care segment having a market value of US$31.23 billion in 2024.

Africa Home & Personal Care Expos (Africa HPC Expos, in brief) is the first International Trade Show and Conference for the  Beauty, Home and Personal Care Manufacturing and Packaging Industry in Africa.

Join us at the Sarit Expo Centre in Nairobi, Kenya on July 2-4, 2025, as we bring together manufacturers, distributors, retailers as well as local, regional and global suppliers of new technologies to unravel the future of the formulation, manufacturing and packaging of beauty, home and personal care products in Africa and beyond.

WHAT'S ON SHOW AT THE EXPO?

Africa HPC Expo showcases a broad variety of new technologies and solutions to Africa’s beauty, home and personal care industries, including:

INGREDIENTS & CHEMICALS

PROCESSING, ENGINEERING & AUTOMATION TECHNOLOGIES

PACKAGING TECHNOLOGIES & MATERIALS

MOBILITY, LOGISTICS & SUPPLY CHAIN SOLUTIONS

RENEWABLE ENERGY, HVAC & UTILITIES

FINANCIAL, CONSULTANCY, TESTING & OTHER SERVICES

PRIVATE LABEL & CONTRACT MANUFACTURING 

PACKAGED BEAUTY, HOME & PERSONAL CARE PRODUCTS 

INDUSTRY SECTORS COVERED AT THE EXPO

Africa HPC Expo covers the A-Z of the beauty, home and personal care industries, including, but not exclusive, to the following sectors:

SKIN & FACE CARE PRODUCTS

Creams, body lotions, sunscreen, cleansers, exfoliators, toners, moisturisers, serums, masks, essences, shaving creams, razors and oils

MAKE-UP & COSMETICS

Blush, foundations, concealers, mascara, eyeliner, eye shadow, lip gloss, powders, lip liner, highlighter, lash extensions

LAUNDRY CARE PRODUCTS

Laundry powders, liquid detergents, laundry pods and tablets, soaps, surface cleaners, destainers, bleaching agents, fabric starch and softeners, disinfectants 

HAIR CARE PRODUCTS

Shampoos, conditioners, hair oils, hairsprays, hair gels, hair pastes, hair dyes, masks, mouses, pomades, serums, scalp treatments

FRAGRANCE & PERFUMED PRODUCTS

Perfumes, body mists, deodorants, antiperspirants

BATH & BATHROOM CARE PRODUCTS

Toothpastes, dental rinse, dental floss, mouthwash; face cleansers, exfoliators, face masks, body washes, shower soaps, bath salts, bath oils, tissues, creams, scrubs, surface cleaners and disinfectants 

BABY & FEMININE CARE PRODUCTS

 Sanitary and hygiene pads, baby wellness and care products, women wellness and care products; adult wellness and care products

KITCHEN CARE PRODUCTS 

Cleaners, disinfectants, scrubs, mists, surface cleaners etc.

KEY HIGHLIGHTS AT THE EVENT

EXPO HALL

Exhibition Hall showcasing the latest technologies and innovations from local, regional and global companies that are focused on the beauty, home aand personal care industry in Africa

CONFERENCE

High-level conference addressed by leaders from the private sector, Government ministries and agencies, non-profit organisations and academic and research institutions

BUSINESS NETWORKING 

The Expo provides the perfect opportunity to meet with industry colleagues, Government agency regulators, suppliers of new technologies and other stakeholders from Africa and globally.

ORGANISED BY

Africa Home & Personal Care Expo is the No.1 International Trade Show and Conference for the Beauty, Home & Personal Care Industry in Africa

CONTACT US

info(at)fwafrica.net
(254) 725-34 39 32

Office: Ruaraka Housing Estate, next to USIU, Off Thika Road, Nairobi, Kenya