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Africa HPC Expo Eastern Africa - Grow your Business in Eastern Africa's Beauty, Home & Personal Care Market

WELCOME TO THE INTERNATIONAL TRADE SHOW FOR EASTERN AFRICA'S BEAUTY, HOME & PERSONAL CARE MANUFACTURING & PACKAGING INDUSTRY

Eastern Africa region is the fastest growing in terms of population and economy in Africa.

The region has the highest total population in the Continent, with 513 million in 2024. The region is forecasted to grow its numbers to 580 million in 2030 and 855 million by 2050.

With an urbanisation rate of 31.5% in 2024, a median age of 18.1 years and rising, stable economies, Eastern Africa offers strong fundmantals for the growth of the manufacturing and packaging of beauty, home and personal care products.

Eastern Africa comprises of Kenya, Uganda, Tanzania, Ethiopia, Zimbabwe, Zambia. Sudan, South Sudan, Rwanda, Seychelles, Comoros, Eritrea, Djibouti, Mozambique and Somalia.

It is expected that there is going to be increased investments in new plants as well as the diversification and sophistication of new products in the region in the near and long term, to meet growing demand.

The Home & Laundry Care market as well as the Beauty & Personal Care market in the region are expected to grow substantially, with the need for new technologies and innovation ideas becoming more urgent for the sector’s players.

Africa HPC Expo Eastern Africa edition is the only International Trade Show and Conference for the  Beauty, Home and Personal Care Manufacturing and Packaging Industry in Eastern Africa.

Join us at the Sarit Expo Centre in Nairobi, Kenya on July 2-4, 2025, as we bring together manufacturers, distributors, retailers as well as local, regional and global suppliers of new technologies to unravel the future of the beauty, home and personal care industry in Africa and beyond.

KEY STATISTICS

Eastern Africa offers unique opportunities in the beauty, home and paeronal care products manufacturing. The key statistics for your business include the following:

33%

Percentage of the GDP of Africa generated from Eastern Africa in 2040, from 24% in 2024

513 million

Popoulation of Eastern Africa in 2024, set to rise to 855 million by 2050

31.5%

Percentage of the population that lives in urban areas in the region

LOCATION

The 2025 edition of Africa HPC Expo Eastern Africa Edition will be hosted in Nairobi, Kenya

VENUE: Sarit Expo Centre, Nairobi, Kenya

SHOW TIMINGS

DAY 1: WEDNESDAY, JULY 2, 2025 | 09.00-18.00 HOURS

DAY 2: THURSDAY, JULY 3, 2025 | 09.00-18.00 HOURS

DAY 3: FRIDAY, JULY 4, 2025 | 09.00-18.00 HOURS

KEY HIGHLIGHTS AT THE EVENT

EXPO HALL

Exhibition Hall showcasing the latest technologies and innovations from local, regional and global companies that are focused on the beauty, home aand personal care industry in Africa

CONFERENCE

High-level conference addressed by leaders from the private sector, Government ministries and agencies, non-profit organisations and academic and research institutions

BUSINESS NETWORKING 

The Expo provides the perfect opportunity to meet with industry colleagues, Government agency regulators, suppliers of new technologies and other stakeholders from Africa and globally.

WHAT'S ON SHOW AT THE EXPOS?

Africa HPC Expos showcase a broad variety of new technologies and solutions to Africa's beauty, home and personal care industries, including:

FINE INGREDIENTS & COMMODITIES

PROCESSING & PACKAGING  TECHNOLOGIES & SUPPLIES

PACKAGED BEAUTY, HOME & PERSONAL CARE PRODUCTS 

NUTRACEUTICALS, PERSONAL CARE SERVICES, SPAS, GYMS & WELLNESS PRODUCTS

ENGINEERING, AUTOMATION, RENEWABLE ENERGY, HVAC & UTILITIES

FINANCIAL, CONSULTANCY, TESTING & OTHER SERVICES

PRIVATE LABEL & CONTRACT MANUFACTURING 

MOBILITY, LOGISTICS & SUPPLY CHAIN SOLUTIONS

INDUSTRY SECTORS COVERED AT THE EXPO

Africa HPC Expos cover the A-Z of the beauty, home and personal care industries, including, but not exclusive, to the following sectors:

SKIN & FACE CARE PRODUCTS

Creams, body lotions, sunscreen, cleansers, exfoliators, toners, moisturisers, serums, masks, essences, shaving creams, razors and oils

MAKE-UP & COSMETICS

Blush, foundations, concealers, mascara, eyeliner, eye shadow, lip gloss, powders, lip liner, highlighter, lash extensions

LAUNDRY CARE PRODUCTS

Laundry powders, liquid detergents, laundry pods and tablets, soaps, surface cleaners, destainers, bleaching agents, fabric starch and softeners, disinfectants 

HAIR CARE PRODUCTS

Shampoos, conditioners, hair oils, hairsprays, hair gels, hair pastes, hair dyes, masks, mouses, pomades, serums, scalp treatments

FRAGRANCE & PERFUMED PRODUCTS

Perfumes, body mists, deodorants, antiperspirants

BATH & BATHROOM CARE PRODUCTS

Toothpastes, dental rinse, dental floss, mouthwash; face cleansers, exfoliators, face masks, body washes, shower soaps, bath salts, bath oils, tissues, creams, scrubs, surface cleaners and disinfectants 

BABY & FEMININE CARE PRODUCTS

 Sanitary and hygiene pads, baby wellness and care products, women wellness and care products; adult wellness and care products

KITCHEN CARE PRODUCTS 

Cleaners, disinfectants, scrubs, mists, surface cleaners etc.

Africa Home & Personal Care Expo is the No.1 International Trade Show and Conference for the Beauty, Home & Personal Care Industry in Africa

CONTACT US

info(at)fwafrica.net
(254) 725-34 39 32

Office: Ruaraka Housing Estate, next to USIU, Off Thika Road, Nairobi, Kenya