Africa HPC Expo Eastern Africa - Grow your Business in Eastern Africa's Beauty, Home & Personal Care Market
WELCOME TO THE INTERNATIONAL TRADE SHOW FOR EASTERN AFRICA'S BEAUTY, HOME & PERSONAL CARE MANUFACTURING & PACKAGING INDUSTRY
Eastern Africa region is the fastest growing in terms of population and economy in Africa.
The region has the highest total population in the Continent, with 513 million in 2024. The region is forecasted to grow its numbers to 580 million in 2030 and 855 million by 2050.
With an urbanisation rate of 31.5% in 2024, a median age of 18.1 years and rising, stable economies, Eastern Africa offers strong fundmantals for the growth of the manufacturing and packaging of beauty, home and personal care products.
Eastern Africa comprises of Kenya, Uganda, Tanzania, Ethiopia, Zimbabwe, Zambia. Sudan, South Sudan, Rwanda, Seychelles, Comoros, Eritrea, Djibouti, Mozambique and Somalia.
It is expected that there is going to be increased investments in new plants as well as the diversification and sophistication of new products in the region in the near and long term, to meet growing demand.
The Home & Laundry Care market as well as the Beauty & Personal Care market in the region are expected to grow substantially, with the need for new technologies and innovation ideas becoming more urgent for the sector’s players.
Africa HPC Expo Eastern Africa edition is the only International Trade Show and Conference for the Beauty, Home and Personal Care Manufacturing and Packaging Industry in Eastern Africa.
Join us at the Sarit Expo Centre in Nairobi, Kenya on July 2-4, 2025, as we bring together manufacturers, distributors, retailers as well as local, regional and global suppliers of new technologies to unravel the future of the beauty, home and personal care industry in Africa and beyond.

KEY STATISTICS
Eastern Africa offers unique opportunities in the beauty, home and paeronal care products manufacturing. The key statistics for your business include the following:
33%
Percentage of the GDP of Africa generated from Eastern Africa in 2040, from 24% in 2024
513 million
Popoulation of Eastern Africa in 2024, set to rise to 855 million by 2050
31.5%
Percentage of the population that lives in urban areas in the region
LOCATION
The 2025 edition of Africa HPC Expo Eastern Africa Edition will be hosted in Nairobi, Kenya
VENUE: Sarit Expo Centre, Nairobi, Kenya
SHOW TIMINGS
DAY 1: WEDNESDAY, JULY 2, 2025 | 09.00-18.00 HOURS
DAY 2: THURSDAY, JULY 3, 2025 | 09.00-18.00 HOURS
DAY 3: FRIDAY, JULY 4, 2025 | 09.00-18.00 HOURS

KEY HIGHLIGHTS AT THE EVENT
EXPO HALL
Exhibition Hall showcasing the latest technologies and innovations from local, regional and global companies that are focused on the beauty, home aand personal care industry in Africa
CONFERENCE
High-level conference addressed by leaders from the private sector, Government ministries and agencies, non-profit organisations and academic and research institutions
BUSINESS NETWORKING
The Expo provides the perfect opportunity to meet with industry colleagues, Government agency regulators, suppliers of new technologies and other stakeholders from Africa and globally.
WHAT'S ON SHOW AT THE EXPOS?
Africa HPC Expos showcase a broad variety of new technologies and solutions to Africa's beauty, home and personal care industries, including:
FINE INGREDIENTS & COMMODITIES
PROCESSING & PACKAGING TECHNOLOGIES & SUPPLIES
PACKAGED BEAUTY, HOME & PERSONAL CARE PRODUCTS
NUTRACEUTICALS, PERSONAL CARE SERVICES, SPAS, GYMS & WELLNESS PRODUCTS
ENGINEERING, AUTOMATION, RENEWABLE ENERGY, HVAC & UTILITIES
FINANCIAL, CONSULTANCY, TESTING & OTHER SERVICES

PRIVATE LABEL & CONTRACT MANUFACTURING
MOBILITY, LOGISTICS & SUPPLY CHAIN SOLUTIONS

INDUSTRY SECTORS COVERED AT THE EXPO
Africa HPC Expos cover the A-Z of the beauty, home and personal care industries, including, but not exclusive, to the following sectors:
SKIN & FACE CARE PRODUCTS
Creams, body lotions, sunscreen, cleansers, exfoliators, toners, moisturisers, serums, masks, essences, shaving creams, razors and oils
MAKE-UP & COSMETICS
Blush, foundations, concealers, mascara, eyeliner, eye shadow, lip gloss, powders, lip liner, highlighter, lash extensions
LAUNDRY CARE PRODUCTS
Laundry powders, liquid detergents, laundry pods and tablets, soaps, surface cleaners, destainers, bleaching agents, fabric starch and softeners, disinfectants
HAIR CARE PRODUCTS
Shampoos, conditioners, hair oils, hairsprays, hair gels, hair pastes, hair dyes, masks, mouses, pomades, serums, scalp treatments
FRAGRANCE & PERFUMED PRODUCTS
Perfumes, body mists, deodorants, antiperspirants
BATH & BATHROOM CARE PRODUCTS
Toothpastes, dental rinse, dental floss, mouthwash; face cleansers, exfoliators, face masks, body washes, shower soaps, bath salts, bath oils, tissues, creams, scrubs, surface cleaners and disinfectants
BABY & FEMININE CARE PRODUCTS
Sanitary and hygiene pads, baby wellness and care products, women wellness and care products; adult wellness and care products
KITCHEN CARE PRODUCTS
Cleaners, disinfectants, scrubs, mists, surface cleaners etc.

Africa Home & Personal Care Expo is the No.1 International Trade Show and Conference for the Beauty, Home & Personal Care Industry in Africa
CONTACT US
info(at)fwafrica.net
(254) 725-34 39 32
Office: Ruaraka Housing Estate, next to USIU, Off Thika Road, Nairobi, Kenya
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