Consumers across Africa have become more conscious about personal and home hygiene, leading to a significant increase in the demand for beauty, personal care and home care products.

They are also increasingly making more informed choices due to increased connectivity and rising concerns on sustainability.

Africa's growing number of households, disposable income, youth population, urbanisation and increased purchasing power is expected to boost the demand for locally manufactured and imported beauty, personal and home care products into the future.

According to Statista, in 2024, the Home & Laundry Care market in Africa is projected to generate a revenue of US$17.4 billion in 2024, and will experience an annual growth rate (CAGR) of 4.98% to 2029, with laundry care taking the bulk of the market, worth US$9.28 billion in 2024.

Further, the Beauty & Personal Care market in Africa is projected to reach US$65.93 billion in 2024, and will experience a CAGR rate of 5.99% to 2028, with the Personal Care segment having a market value of US$31.23 billion in 2024.

Africa Home & Personal Care Manufacturing Expos (Africa HPC Expos, in brief) are the first International Trade Shows and Conferences for the  Beauty, Home and Personal Care Manufacturing and Packaging Industry in Africa.

Join us  in Kenya and Nigeria in 2025, as we bring together manufacturers, distributors, retailers as well as local, regional and global suppliers of new technologies to unravel the future of the formulation, manufacturing and packaging of beauty, home and personal care products in Africa and beyond.